KK Rice Inc ("we", "us", or "our"), established in December 1974 and headquartered in Tamil Nadu, India, is committed to protecting the privacy of our customers, distributors, retailers, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our website, services, or the KK Merchant App.
1. Information We Collect
We collect information you provide directly to us, information collected automatically, and information from third-party sources.
1.1 Information You Provide
- Contact Information: Name, email address, phone number, and business address when you enquire, place an order, or register for services.
- Business Information: Company name, GST number, distributor/retailer registration details, and trade licence information.
- Order Information: Purchase history, product preferences, delivery addresses, and payment details (processed securely via third-party payment gateways).
- Account Information: Username, password, and profile information when you create an account on our website or the KK Merchant App.
- Communications: Records of correspondence when you contact us by email, phone, or our website contact form.
1.2 Information Collected Automatically
- Usage Data: Pages visited, time spent, links clicked, and referring URLs on our website.
- Device Information: IP address, browser type, operating system, device identifiers, and mobile network information.
- Location Data: General geographic location inferred from your IP address; precise location only with your explicit consent via the KK Merchant App.
- Cookies: Small data files stored on your device (see Section 5 for details).
1.3 Information from Third Parties
- Business verification data from government or trade databases.
- Reward and transaction data from the Ryzone platform as part of our loyalty programme integration.
- Analytics data from service providers to improve our website performance.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Order Fulfilment: Processing and delivering rice orders, managing invoices, and coordinating logistics.
- Account Management: Creating and managing your distributor, retailer, or customer account.
- Rewards & Loyalty: Administering the KK Merchant App rewards programme, tracking points, and facilitating redemption through the Ryzone platform.
- Customer Support: Responding to enquiries, resolving complaints, and providing after-sales service.
- Marketing Communications: Sending product updates, promotional offers, and business news — only where you have provided consent or we have a legitimate business interest.
- Service Improvement: Analysing usage patterns to improve our website, app, and services.
- Legal Compliance: Meeting obligations under applicable Indian laws, including the Information Technology Act 2000 and DPDP Act 2023.
- Fraud Prevention: Detecting and preventing fraudulent transactions and unauthorised access.
3. Information Sharing & Disclosure
We do not sell or rent your personal information to third parties. We may share your information with:
3.1 Service Providers
Trusted third-party vendors who assist us in operating our business — including logistics partners, payment processors, IT service providers, and analytics companies. These partners are bound by confidentiality obligations and may only use your data to perform services on our behalf.
3.2 Ryzone Rewards Platform
As part of our loyalty and rewards programme, relevant transaction and account data is shared with Ryzone to facilitate reward tracking, point accumulation, and redemption. Ryzone's own privacy policy governs how they handle this data.
3.3 Legal Requirements
We may disclose your information if required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, prevent fraud, or ensure the safety of others.
3.4 Business Transfers
In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the successor entity. We will notify you of any such change.
4. KK Merchant App & Ryzone Platform
The KK Merchant App, available on Android and iOS, is designed to help our distributors and retailers manage their business relationships with KK Rice Inc. When you use the app:
- We collect app usage data, transaction history, and reward point activity.
- We may request access to your device's camera (for QR scanning), contacts (optional), and location (for regional offers) — only with your explicit permission.
- Push notifications may be sent for order updates, reward milestones, and promotions. You may opt out at any time via your device settings.
- Data collected through the app is shared with Ryzone to power the integrated rewards experience.
The Ryzone platform operates under its own Privacy Policy. We recommend reviewing it at
ryzone.com to understand how your rewards data is handled.
5. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience. Types of cookies we use:
- Essential Cookies: Required for the website to function (e.g., session management, security). Cannot be disabled.
- Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics). Data is aggregated and anonymised.
- Preference Cookies: Remember your settings and choices for a personalised experience.
- Marketing Cookies: Used to show relevant advertisements on third-party platforms. Only placed with your consent.
You may control cookies through your browser settings or by clicking "Manage Cookies" in our cookie banner. Please note that disabling certain cookies may affect website functionality.
6. Data Security
We implement industry-standard technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These include:
- SSL/TLS encryption for data transmission on our website and app.
- Secure, access-controlled servers for data storage.
- Regular security assessments and vulnerability testing.
- Employee training on data privacy and security practices.
- Limited access to personal data on a need-to-know basis.
While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. If you suspect a security breach, please contact us immediately at privacy@kkriceinc.com.
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:
- Customer & Order Data: Retained for 7 years from the date of last transaction for legal and tax compliance purposes.
- Account Data: Retained for the duration of your account and for 2 years following account closure.
- Rewards & Transaction Data: Retained for 3 years from the date of activity.
- Marketing Data: Retained until you withdraw consent or opt out.
- Analytics Data: Retained in anonymised or aggregated form for up to 5 years.
When data is no longer required, we securely delete or anonymise it in accordance with applicable laws.
8. Your Rights
Under applicable Indian data protection laws, including the Digital Personal Data Protection Act 2023 (DPDP Act), you have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Correction: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data, subject to legal retention requirements.
- Right to Withdraw Consent: Withdraw previously given consent for data processing at any time.
- Right to Grievance Redressal: Lodge a complaint with our Data Protection Officer or the Data Protection Board of India.
- Right to Nominate: Nominate another person to exercise your rights in the event of your death or incapacity.
To exercise any of these rights, please contact us using the details in Section 12. We will respond within 30 days of receiving your verified request.
9. Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected personal data from a child without appropriate parental consent, we will take steps to delete that information promptly.
If you believe we have inadvertently collected data from a minor, please contact us at privacy@kkriceinc.com.
10. Third-Party Links
Our website may contain links to third-party websites, including the Ryzone platform, App Store, and Google Play. This Privacy Policy applies only to KK Rice Inc's website and services. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:
- Post the updated policy on this page with a revised "Last updated" date.
- Notify registered users via email or an in-app notification where appropriate.
We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the revised policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please reach out to us: